The American Dental Association can help YOUR practice!
April 15th, 2011 § Leave a Comment
Updated. 4-22-2011. Correction regarding the ADA’s role in the 6 month checkup. See below.*
Seriously! The ADA and its associated dentists have spent millions educating the public to “every 6 months” dental exams. Are you expecting this minimum from your chiropractic patients? We know the importance of a healthy smile! But what about the importance of a healthy spine? Doc, if you feel that this is a proper recommendation for your patients, what a better way to remind them that it’s time to come in, than to send out a simple notecard reminding them that it’s time to have their 6 month spinal exam! Make sure that you are HIPAA compliant and DO NOT send a postcard to any patient unless you have a proper release signed. (Postcards are fine for promos to non-patients.) Get some small personal note sized cards, and print a nice and simple message. Simple: ”It’s time for your 6 month exam. Please call our office at 555-1234 and schedule TODAY!”
The education that the ADA and their dentists have spent millions on, will make the inactive patient understand that 6 months is the max they need to go without getting a checkup!
Practically Yours,
the PracticalCA
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*The counsel for the American Dental Association contacted me and asked that I let you know that they no longer “allude” to every 6 month dental checkups, that some people need to see a dentist more frequently etc. They do have specific guidelines now that they recommend for good oral health. Upon googling “the American Dental Association recommends a checkup every 6 months.” I returned 266,000 pages (mainly of private dentists) who use that statement (including using the American Dental Association’s name) on their sites as recommendations for their patients. The American Academy of Pediatric Dentistry was also mentioned as having that recommendation- via dentist’s web pages.
